Social Responsibility

WORLD-CLASS BRAND WITH HEART

Birks & Mayors has a long history of community involvement in both Canada and the United States. Hundreds of charities and a variety of fundraising programs have been the beneficiaries of Birks & Mayors’ gracious support.

COMMITMENT TO THE KIMBERLEY PROCESS

Since 1879, Birks & Mayors has set the standard across Canada for quality diamonds providing meticulous grading and was also among the first to support and work with the Kimberley process insuring the integrity of the diamond supply chain.

The Kimberley Process Certification Scheme is an agreement to eliminate the trade of conflict diamonds. Conflict diamonds (also called blood diamonds) are those mined in a war zone and sold, usually clandestinely, to finance armed conflict and civil wars.

SUSTAINABLE PRECIOUS METALS

Birks & Mayors exceeds the Green Gold standard by sourcing most of our gold directly from mines that adhere to “best practices” in their mining operations, including ecologically sound procedures and responsible socio-economic mining practices. This chain of custody sourcing ensures that our precious metals are ethically and environmentally responsible, and that the mines are preserved and restored to their natural state. Each year, through our ethical sourcing practices, Birks & Mayors prevents at least 500,000 tons of earth from being mined.

MAMMOTH TUSK GOLD

Birks & Mayors’ initiative to ethically source gold directly from a certified Canadian placer gold mine empowers the company to take total responsibility for the environment, community and human rights practices throughout the corporate supply chain. This approach to ethical sourcing is the creation of a best practice business model which includes restoring the mine site to its natural state. This also includes partnering with the local mining community and respecting their right to engage, with self determination, in every aspect of the mining operation. This initiative is not only a pledge but a certified operational business practice unique to Birks & Mayors.

BIRKS & MAYORS ENDORSES BOREAL FOREST CONSERVATION AND NO DIRTY GOLD CAMPAIGN

In February 2007, Birks & Mayors announced its endorsement of the Boreal Forest Conservation Framework, a vision and commitment to the long-term sustainability of Canada’s Boreal region. The Boreal Framework was launched in 2003 and is led by the Canadian Boreal Initiative (CBI). With this announcement, Birks & Mayors became the world’s first luxury jewelry retailer to join environmental, industry, and Aboriginal leaders in this ambitious effort to protect the ecological and cultural integrity of Canada’s vast boreal forest.

Birks & Mayors also endorses the No Dirty Gold campaign’s Golden Rules, a set of social, environmental, and human rights principles to guide more responsible gold production. The No Dirty Gold campaign is aimed at reforming destructive mining practices and is led by the international relief and development organization Oxfam America and the environmental organization EARTHWORKS.

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